Bravo rejigs schedules and introduces new shows
02 February 2006 00:01
New comedies, series and documentaries to feature in new weekly time slotsBravo, the entertainment channel for men, has rejigged its scheduling model and will from next Monday feature key shows in regular weekly time slots.
The Flextech Television-owned channel said the move replicates the scheduling approach taken by the terrestrial channels and will propel it into the "emerging multi-channel 'superleague'".
It has also acquired the rights to two comedies and three new series and is set to screen the first of several recently commissioned documentaries.
The comedies have been imported from the US and are called It's Always Sunny in Philadelphia and Barbershop. The former stars and is executive produced by Danny DeVito.
The first of Bravo's recent original commissions, I Predict a Riot - a factual series presented by former Loaded editor James Brown - is also set to feature in the new schedule.
The other three shows are Dog the Bounty Hunter, reality series Parco PI and a modern-day version of 70s cult favourite Night Stalker.
These programmes will air at 10pm in a new programming strand called "Ten Times Better on Bravo". Days of the week will also be themed around genres including comedy, documentaries and drama.
The new scheduling model goes live on Monday 6 February, with Bravo claiming to be "one of only a handful" of digital channels to broadcast in this way.
Director of programming Jonathon Webb said: "I've been promising that we won't underestimate men and comedy like Always Sunny in Philadelphia and investigative documentaries like I Predict a Riot won't disappoint. These are shows that we are confident will satisfy an audience who to date have been largely uncatered for."
He added: "This is a landmark week for Bravo that sees my vision for the channel hit the screens. Our new scheduling approach is a radical shift in Bravo's journey and moves us into the emerging multi-channel 'superleague'."
Bravo is also set to introduce new on-air branding from March 2006.
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