Betting paper under starter's orders at Racing Post
13 January 2006 15:18
RPSport out tomorrowTrinity Mirror is launching a new sports betting newspaper that will come free with the Racing Post every Saturday.
RPSport will be published for the first time tomorrow, and will run to 36 pages or more, depending on the number of sporting events taking place up and down the country. It will cover all angles of sports betting and all sports.
It will also contain a listings guide to sport on TV and a betting markets section, displaying prices and odds for a wide range of markets from Celebrity Big Brother to the 2006 World Cup.
The launch will be supported by a substantial marketing campaign involving in-paper promotions and advertising, online and email promotion, sampling and promotion at football matches, race sponsorship and external newspaper advertising.
RPSport will also carry a minimum of 20 colour pages every week which Trinity hopes will increase the opportunities for advertisers.
Brough Scott, editorial director, Racing Post, said: "RPSport is the biggest single change we have made to the structure of the paper since we started 20 years ago this April. Our continuing commitment to an ever-growing racing programme has made a separate supplement like RPSport increasingly necessary. For all of us at the Racing Post, getting this new service under way is a terrific start to the New Year."
The newspaper will face stiff competition from The Sportsman, which is scheduled to launch this spring. Jeremy Deedes, the former chief executive of the Telegraph Group, will lead the new daily, which has backing from Zac and Ben Goldsmith, sons of the late James Goldsmith.
Deedes said last July when news of the launch broke: "The Punter might have been a more apt title. This is not a sports section. This is a betting newspaper for people who are interested in betting on sport."
The paper is likely to have a seven-day, national distribution, employ more than 100 journalists and be edited by former Daily Telegraph journalist Charlie Methven. Compton Hellyer, the founder and chairman of Sporting Index, is also involved in the launch of The Sportsman, which will contain some business and political coverage alongside the sporting content.
By Graham Hayday
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